Resources for innovation

Humans of 2030+

It would be impossible to build meaningful and trusted foundations for our future digital life without putting humans at the center of our work.

As a team that is driving next-generation products and services, we believe that it is our responsibility to understand people’s preferences, concerns, attitudes, and wishes surrounding the future, and utilize these insights at the heart of work.

Similarly to human-centered design, ATB Ventures is exploring pain points of future people through our use of human-centered foresight. By marrying customer research with foresight methodologies, we were able to take a data-based approach to build a picture of how people may react and respond to emerging changes and what future people may look like.

NeuroNet

Skills required for architecting the future remain at the top of enterprise narratives across the world.

The Venture’s Neuronet anonymously showcases team members’ skill sets in emerging technologies to categorize the strength of the collective through the sum of its parts.

A team’s ability to execute as a single unit must showcase talent across all categories—and rely on the skills of the many, not the skills of the few. See the value of understanding balance between: IQ, AQ, and EQ-driven skill development, as well as factoring in the importance of exponential technology as it relates to research and development teams across the world.

Trust Stack

It’s hard to comprehend the scope of change we’ve seen in the first decades of the twenty first century. As important as any blueprint, our collective future is being created on the back of the implementations that we are currently coding.

The vast digital gap between those with access, privacy, and security - and those without - will only become more profound if the concept of trust architecture isn’t inserted into our developments. As the new era of trust becomes the standard in achieving market share through consumer value, every product decision - from infrastructure to user experience - will be architected in service of trust and value. The ATB Ventures’ Trust Stack showcases the very layers by which this customer trust resides in an evolving digital economy.