Insights
Our perspectives on the world, grounded in data
We know that the best decisions are made only when we have access to the best information, so we are always searching for a better truth. This is a summary of our search:
Recent thoughts
Research1 minute read
The Scenarios of 2030+: Scenario Archetypes Driven by DataBuilding out scenarios that reflect how markets evolve helps us understand an increasingly competitive future. This whitepaper walks you through our methodology and four scenarios: baseline, growth, decay, and new equilibrium.
Data8 minute read
Introducing Human-Centered ForesightForesight is increasingly becoming a well-respected and valued methodology for strategic planning by organizations and business leaders globally. As a still developing field, where can the power of foresight take us? And how can we adapt it to be more human-centric? Our foresight strategist, Miranda Mantey, walks us through how ATB Ventures plans to keep exploring and inventing meaningful methodology behind what Human-Centered Foresight can do.
Whitepaper4 minute read
Scenarios of 2030+Strategic foresight and scenario planning is the discipline of uncovering and analyzing the nuances of potential future outcomes in order to better equip businesses to recognize and adapt to unprecedented change. The scenarios outline the impacts of key uncertainties and they help scenario participants confront their personal blindspots in how they believe the path ahead will be laid out.
Research4 minute read
What is Scenario Planning and Foresight?Corporate foresight and scenario planning is the discipline of developing the details of various potential future realities so businesses can better react to changes within markets and technologies. Scenario planning works by identifying factors central to changing economies and helps scenario participants recognize and confront their preconceptions related to how they believe the future will unfold. Underlying assumptions critical to the success of scenario planning include: multiple futures are possible; change (also known as “drivers”) can be identified and studied; and the future can be influenced. This methodology can contribute to multiple verticals of an organization such as risk management, corporate development, innovation, and strategy.