Insights
Our perspectives on the world, grounded in data
We know that the best decisions are made only when we have access to the best information, so we are always searching for a better truth. This is a summary of our search:
Recent thoughts
Life at Ventures4 minute read
Life at Ventures: A Look Inside Our Innovation FunnelATB Ventures creates world-changing products, developed through processes which engage the full team's creativity and curiosity. A true democratization of ideation.
Humans of 20302 minute read
Changing the world, one idea at a timeOur focus on human-centered foresight is why Humans of 2030+ has received an honorable mention for Fast Company’s 2022 World Changing Ideas Award in the North American category. We are proud to be among this group of organizations who have been recognized for making the world a better place by tackling the biggest challenges of our time.
Human-Machine Interaction9 minute read
What Is the Metaverse?The metaverse is likely a concept you’ve heard about numerous times in the last few weeks, but my guess is that it isn’t one you confidently explain to your grandmother just yet, and that’s okay. In this blog we walk through where the metaverse concept came from, where it's going, and why it matters.
Research1 minute read
The Scenarios of 2030+: Scenario Archetypes Driven by DataBuilding out scenarios that reflect how markets evolve helps us understand an increasingly competitive future. This whitepaper walks you through our methodology and four scenarios: baseline, growth, decay, and new equilibrium.
Data8 minute read
Introducing Human-Centered ForesightForesight is increasingly becoming a well-respected and valued methodology for strategic planning by organizations and business leaders globally. As a still developing field, where can the power of foresight take us? And how can we adapt it to be more human-centric? Our foresight strategist, Miranda Mantey, walks us through how ATB Ventures plans to keep exploring and inventing meaningful methodology behind what Human-Centered Foresight can do.
Our people4 minute read
The content population conundrumThinking outside the box, failing fast, and experimenting with new technologies are all outstanding attributes of great innovation teams and minds. But what makes the world changers stand out from the great is the focus on the customer. It’s through the development of respect for each other, our individual unique attributes, and our work that we’ve built a culture where we have empathy for not only our customer and end users but for anyone who might be directly or indirectly impacted by the products we put in market - whoever that may be.